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We had a Great Turnout at Connect to Convert Boston 2018

Thanks for the incredible turnout at our booth at Connect to Convert 2018 in Boston. We nurtured some great business relationships and are excited to share our leads with even more companies.

Here is some more information about what makes Connect Your Leads so imperative for your leads exchange business:



Connect Your Leads Benefits

Connect Your Leads to Attend Connect to Convert Conference

The Connect Your Leads team will be attending LeadCon’s Connect to Convert conference October 3rd – 5th at booth #316. The annual conference is held at the Westin Boston Waterfront in Boston, MA and is expecting close to two thousand industry professionals to be in attendance. The Connect to Convert conference is dedicated to the lead generation industry as well as digital and performance marketers.


In addition to the team, the CEO of Connect Your Leads, Matt Gabrielson, will be in attendance. Matt, along with Scott Hettman Sales and Marketing Manager at, will be presenting “Home Services Lead Generation: Consumers, Aggregators, and Consent Regulations, Oh My!”


Mr. Gabrielson has built a solid reputation for driving innovative product strategies with a proven track record of success. His distinctive advantage of bridging business and technical capabilities together to push beyond boundaries and achieve breakthrough innovation will be showcased in this hour-long session.


From 4:10 PM – 5:00 PM EDT, in the Marina Ballroom, the session will explore the new state, national, and international data protection and privacy legislation that may affect your lead generation success. Attendees can expect to gain insight into the best standards for operations in the Home Services vertical, discover how to provide more value, learn how to close the feedback loop with customers, and much more.


Our dedicated account managers’ schedules are filling up fast! If you’d like to schedule one-on-one time with a Specialist at the Connect to Convert conference, please email [email protected].


How to Leverage Call Reporting to Make Your Company Successful

If you’re looking to leverage your call center analytics, there are a few things you’ll want to consider. Firstly, it’s most important to know what you want to get from your data. Are you in a call center? Do you want to figure out your top agent’s secret sauce? Or maybe you’re a manager of many accounts and want to see why some are no longer performing.



Data is an extremely powerful tool, but the question is, how much data do you need and how can you leverage that data to tell a story? When you’re looking at a big spreadsheet, it’s easy to get lost and confused on where to even start. However, once you figure out how to get started it becomes a lot easier. All you need to do is decide which criteria is most important in helping you complete your goal. Once you’ve understood that, now the question becomes: what criteria are you looking for? Are you looking to improve your conversion rate? Are you looking to know why your calls are being dropped? There are ways to figure out why these situations happen which allows you to make changes that will improve overall performance.

To start, what is call reporting? The real short of it is that Call Reporting is another way of saying a “data report” that, if used correctly, can help grow a company, help find out sore spots, and even find points of opportunity.  Now why is call reporting important and why should you use it? Firstly, call reporting will let you know where your calls are going. I know that sounds like it should be common sense, but, sometimes, even something as basic as that can be a big help in finding issues especially when you manage a plethora of phone numbers and call centers. Additionally, call reporting can be used to find improvements, items that need to be fixed, and even the winners and losers of the company. Some might be common knowledge, but others may not be as well known.

Call reporting is useful for anyone at the call center level, all away up to the CEO and owners of the company. At the call center level, you can know who the best buyers are, what regions have the most success, the times that people are most likely to buy, and more. Now at the CEO level, it can be used to see how much money is being made, what call centers are performing the best, what to peruse next to earn more money, or even what to cut to stop losing money. When presenting data to higher-ups, it’s important to ensure the key data points are visible and easily accessible to those who aren’t as well versed in data or spreadsheets. Highlighting always helps to make the data you want someone to see stand out. You can even go as far as to take out irrelevant data so people don’t get confused, overloaded, or stuck on non-relevant numbers.

Now the real question is how can you successfully analyze a call report? Well the first thing to consider is how much data do you get? Do you have basic call information ( Call Start Time, From Number, To Number, Duration) or do you have every part of the call with the NPA, NPX information, if the person called in on a Cell Phone or a Landline, where the person called in from, etc. You may have included other data that is only related to your business process, i.e. If the call is within your peak hours which could be a Boolean field (T/F), what the call earned and cost you, and more! If you’re like many of us you’re probably wondering what’s the best way to present this data and deep dive into it? There’s always the possibility that you have backend access to the data you receive that is not available on a GUI, if you can correctly extract this from the Database you can have fun playing with and learning from it. Be sure to know what you want to show and present before you get your data together so you don’t end up chasing loose ends.

Here are a few examples of how you can leverage the data you do have. Of course, you can use your data visualization tool of choice. Here we will be using Excel. Additional tools that you can use to leverage your data, including placing it into dynamic dashboards, are: PowerBI, Tableau, and/or Spotfire. All of these tools try to accomplish the same thing: to put data into a format that the end user can use to gather information easily without having any prior knowledge.

A basic pivot table to show you which phone numbers have the most traffic. Here we have a break out for each number with counts of call duration and if the call resulted in a sale.

Agent Performance by day and hour

As we mentioned in the beginning, when you leverage your data in the correct way you can make it tell a story. Yet even before we start molding the data into a nugget of gold, we first need to do the most important thing: data cleaning. Sometimes, you don’t even have to anything to clean your data and it is ready to go after you download it. However, depending on how your data is stored/downloaded you may have to do some cleaning. For example, you may only have a CallStart field that has both the Date and the Time of the call, but no where else in the report do you just have date and time. So, you must split out the Date and the Time in their own columns. You can either copy and paste the value or use excels formatting tool to change it into a Date and a Time value. There may be other instances of concatenation of data that you may have to modify yourself. Again, every company stores their data differently and that will just depend on how much you must massage your data.

Now, one thing you will need to remember while making reports from call reporting data, is that you might not find anything substantial. It is not uncommon for your data to remain the same as the previous week or weeks. So, don’t let it get you down if you aren’t able to find groundbreaking findings in your initial data. Another thing to remember is Holidays. Sometimes, while working with a lot of data, taking a quick glance and seeing that a numbers performance dropped 50% can be shocking. However, taking stock of national holidays can help you expect a drop, and if you look at the past years data and see you have a similar drop, then you know that the holiday caused that to happen. Another piece of advice is don’t always go chasing every little issue. Spending time on the smaller discrepancies can be a time-waster. For example, if you are used to one phone number sending roughly 30,000 calls a month, and then it drops down to 29500 the next month, that really isn’t a massive change, and I am sure if you look at past data, the number probably has fluctuated each month. Yet, if you see that a number that has receive 500 calls a week, suddenly jumps up to 5000 calls, that would be something that you would want to check out. Then, ask yourself: was this expected? How long are the calls? Did the billable calls increase at a similar rate? For example, if that same number had the 500 calls and 10 billable, and it jumped to 5000 calls and 100 billable. Then you could guess that there was a massive release or posting that caused the increase. But if the billable count went only to 20, then you might have to look into that and see if there was an increase in robocalls, or even if you there was an update pushed on your end and it caused an issued (maybe an IVR issue).

Once you understand everything in call reporting there may still be sometimes that you feel like you’ve tried everything and can’t seem to find out why the data you are using can’t tell that story you want to tell. Firstly, try asking a coworker how they would want to see a report that you want to create. Sometimes those fresh ideas from another person can kickstart you to think in different ways. Secondly, see if there is any way you can get more data from the system. It is possible that where you store your data is in a massive database, and the report you are viewing hasn’t had a column update in years, email whoever has control of the database and maybe schedule a meeting asking if they could create a special view for you with the specific columns you need. Sometimes, all that is wrong is that you are missing important data that you don’t even know you can get and that data is being stored, waiting for you to dive into it.

Now, as we have stated many times, you need to make sure your data tells a story. Granted every report might be different in what story it might tell. Some stories may be uneventful and boring, i.e. a Weekly Report. Others can tell exciting epic adventures i.e. the growth of one of your partners over the years in business with them as you both helped each other grow. I am not saying that the Weekly Report will never become that epic story, because sometimes, in those simple reports, you can find something that leads to the motherload and this is where you can find those problems to fix. At the end of the day, again, make sure you know your audience when crafting reports.  For example, you might not want to craft a complex multipage report to a higher-level executive because they might not have the time to look, and they just wanted to get a high-level overview not an in-depth look. Whichever way to choose to look at or manipulate your data, always keep your goal and audience in mind!


Matt Gabrielson to Speak at LeadsCon’s Connect to Convert Conference

Matt Gabrielson, President of Connect Your Leads, will be attending and speaking at LeadsCon’s Connect to Convert conference on October 4th.

Matt Gabrielson, senior executive, has built a solid reputation for driving innovative product strategies with a proven track record of success. His distinctive advantage bridges business and technical capabilities together to push beyond boundaries and achieve breakthrough innovation.

Matt Gabrielson, along with Scott Hettman Sales and Marketing Manager at, will be presenting “Home Services Lead Generation: Consumers, Aggregators, and Consent Regulations, Oh My!” The hour-long session, from 4:10 PM – 5:00 PM in the Marina Ballroom, will explore the new state, national, and international data protection and privacy legislation that may affect your lead generation success. Attendees can expect to gain insight into the best standards for operations in the Home Services vertical, discover how to provide more value, learn how to close the feedback loop with customers, and much more.

Connect to Convert’s conference at the Westin Boston Waterfront in Boston, MA boasts close to two thousand industry professionals in attendance with access to over one hundred industry solution providers.  This year’s annual conference, attended by Connect Your Leads, is once again dedicated to the lead generation industry as well as digital marketers and performance marketing. In addition to Matt Gabrielson, the Connect Your Leads team will be in attendance October 3rd through the 5th at booth #316.


leads exchange

July 29th through the 31st, the Connect Your Leads team traveled to the New York Marriott Marquis for 2018’s Affiliate Summit East. The team joined hundreds of other high-level decisions makers from a plethora of service industries and solution providers to attend the annual conference.


Professionals from over 70 countries came out to network and gain new, innovative, ideas to grow, and better leverage, their bottom line. The 3-day event featured engaging presentations and panels regarding the latest industry trends and analytics.


Our, green-clad, team members manned table 513 in the Meet Market and had a great time, learning, engaging, and meeting many of you! As usual, if you’ve visited one of our tables or booths in the past, you know we’re renowned for handing out gold coins!

Leads Company

Did you miss us or our gold coins at this year’s Affiliate Summit East? Don’t worry, there are plenty of other opportunities to meet up or reach out! Simply shoot us an email at [email protected] or via 720-399-4994 to speak to a dedicated Specialist.

Looking to catch us at our next conference? Join us at: LeadsCon, Connect to Convert October 3rd – 5th, 2018 at The Westin Boston WaterFront in Boston, MA.

Connect Your Leads meeting with utility professionals at CS Week 2017

The Connect Your Leads team is going to be front and center at CS Week 2017 in Fort Worth, Texas, to show utility professionals how their customer satisfaction and revenue can benefit from partnering with us.

Through our partnerships, where utility companies transfer their valued customers to CYL’s trusted and secure contact center for exclusive value-add offers, utilities gain the ability to:

  • Help their customers access exclusive offers on home services such as television, internet and home security as a value-add
  • Generate significant revenue through a simplified per-call payout structure
  • Increase the lifetime value of each customer

Ryan Grier, our VP of Business Development, will be chatting with conference attendees at Booth 933 from May 23-25. Exhibition hours are:

  • 1-6 p.m. May 23
  • 11:15 a.m.-6:30 p.m. May 24
  • 11:15 a.m.-3:30 p.m. May 25

If you’re going to be at CS Week 2017 or if you’d like to schedule a phone meeting with a Connect Your Leads representative, call us today at 720-399-4994.

Make your home service leads more profitable at LeadsCon 2017

We’re heading to Las Vegas for LeadsCon 2017 soon, and we have a couple of big things going on to tell you about!

First off, our Vice President of Business Development Ryan Grier is going to be presenting a session titled “Home Service Leads: Going Beyond Mortgage, EDU & Tech Support.”

The presentation, scheduled from 11:35-noon March 22, will provide business leaders in the audience with actionable, impactful ideas for how their companies can enter the home services vertical to complement their current businesses. Audience members will learn about key topics such as brand compliance and marketing integration, and they’ll come away with new and exciting ways to increase revenue through their current lead acquisition and monetization efforts.

Anyone who currently deals with home service leads or wants to explore the idea should plan on attending Ryan’s talk, which he’ll be co-presenting with CraftJack General Manager Chris Brown.

And second, we’re going to be exhibiting at Booth 427 in the expo hall from noon-6 p.m. March 21 and from 11 a.m.-3 p.m. March 22. Visitors to the booth can enter to win a genuine gold coin while chatting with Connect Your Leads representatives. Many of our most productive partnerships have started with friendly chats during LeadsCon events, so we always look forward to meeting new people and discovering new revenue opportunities.

If you’d like to set up a meeting during or outside of the conference, you can call us at 720-399-4994 or schedule a phone call with Manager of Strategic Partnerships Chris Hoffner using this scheduling link.

Please feel free to visit with us at our booth and attend Ryan’s talk on Wednesday if you have the time. We hope to see you in Las Vegas!

Learn More

You can learn more about what Connect Your Leads will be up to at LeadsCon 2017 Las Vegas by reading our press release.

Visit with the Connect Your Leads team at 2017

Whether you’ve chatted with members of the Connect Your Leads team before or still need an introduction, you’ll have the perfect opportunity at 2017.

Ryan Grier and Chris Hoffner will be in San Francisco during the conference as exhibitors, and Ryan will be taking the stage for talk titled “Where Do Calls Go,” which will be highly useful for any businesses seeking to make more intelligent decisions about optimizing their call monetization.

During the session, Ryan will collaborate with co-panelist David Smith, VP of inside sales at Crius Energy, to discuss common questions such as:

  • Who answers the calls that marketers (internal or external) generate?
  • What are their strategies for handling calls?
  • What are their expectations, frustrations and wishes?

Make sure to attend the presentation if you’re looking to improve your processes and find out which future trends might impact your business.

So how can you meet with Ryan and Chris during the conference? You have several options:

  • Visit Table #23 in the exhibition hall, where they’ll be exhibiting and offering the chance to win a solid gold coin
  • Catch up with them during the Networking Reception (which Connect Your Leads is sponsoring) from 4:30-6 p.m. Feb. 6
  • Schedule a call with Chris beforehand using this scheduling link or submitting the form on our contact us page

Hope to see you at 2017!

Get Your Gold Fix at Affiliate Summit West 2017

If you’re going to attend Affiliate Summit West 2017, you won’t want to miss the chance to meet with Connect Your Leads and possibly walk away with a gold coin!

Ryan Grier and Chris Hoffner will be representing Connect Your Leads at the conference and meeting with any attendees who want to learn how to turn their leads into gold. They both have a long history in lead generation and performance marketing, and they’re excited to discuss partnership opportunities or industry trends with anyone and everyone. You’ll find them at table G7 during the Meet Market on Jan. 15 from noon to 6 p.m., or they’ll be available to chat all the way through Jan. 17. They shouldn’t be hard to find considering they’ll be wearing eye-catching green jackets.cyh-cyl_small

Also during the Meet Market, you’ll be able to enter to win a genuine gold coin just for chatting with our team. Trust us, your odds of leaving Vegas with that gold coin are much better than playing most of the casino games!

If you’re not going to be at Affiliate Summit, you can contact us anytime to learn how working with us provides an immediate boost to your business.

Visit with Connect Your Leads at LeadsCon NY

CYL-chris-mattYou don’t want to miss the Connect Your Leads (CYL) team at LeadsCon New York … and you probably won’t because we’re the guys wearing green jackets and green shoes and handing out money. No, we’re not leprechauns, but we have been known to turn high-quality sales leads into pots of gold!

Representing CYL at LeadsCon are Matt Gabrielson and Chris Hoffner, two experienced and straightforward professionals who offer profitable solutions for both lead buyers and sellers. They’re available to discuss sales leads across multiple industries, including:

  • Cable & satellite TV
  • Internet
  • Home phone
  • Home security
  • Solar energy
  • Home insurance
  • Auto insurance
  • Life insurance
  • Wireless/cell phones
  • Gas & electric energy
  • Home automation
  • Personal loans
  • Mortgages
  • Auto loans
  • Debt management
  • Credit cards
  • Warranties

Whether you’re looking to buy high-quality leads to boost your business or make top dollar for your leads, Matt and Chris should top of your list of people to meet at LeadsCon.

Discuss partnership opportunities AND win cash!

As if the prospect of establishing a long-term, profitable business relationship wasn’t enough, we’ll also be giving away up to $500 in cash during our time at the conference! Just stop by Booth 501 and drop off your business card, and we’ll let you draw a poker chip with a cash value on it (everyone wins something!).

How to connect with us at LeadsCon

Here’s how you can connect with the fine people during LeadsCon New York:

We look forward to seeing you at LeadsCon, but feel free to get in touch with us even if you’re not attending!